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SUSAN'S OUTLET STORE

When I was a kid, I had my own business in our basement. Named "Susan's Outlet Store" (not sure where I got that), I would work at my "desk" for hours. Creating a display of crafts, candy purchased wholesale at the grocery store, and one-of-a-kind inventions made from repurposed household items stored in my "bits boxes".

One year, I decided to go big and colored a full catalog for the 1995 holiday season. My dad not only helped me print and bind copies of my catalog, he even brought it to work and got orders!

This project wound up being a lot more successful than I'd expected. I actually got tons of orders and the dollars were rolling in! My parents helped me crank out my order requests, braiding friendship bracelets in custom color requests, scooping and bagging hand-cut confetti, and filling balloons with flour for stress squishers. I was stressed but exhilarated. That holiday season was one to remember.

I've always remained proud of my first foray into copywriting and business. Years later as an adult, I recall bragging about my huge seasonal sales and my first catalog. I think I earned about $60 that year. My dad looked a bit sheepish and finally admitted, "I'm pretty sure I spent about $100 making the catalogs." Color copies were not cheap in the '90s!

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