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BRANDING: HOUSTON ENGINEERING, INC.

Writing and managing proposal projects has been a large component of my role with HEI. Since beginning this role in 2012, the workload has grown, our brand image has changed significantly, and proposals are written to be client-focused and concise. As a reward for the hard work, we've doubled our local staff and are currently launching into a new region in Iowa. We also use many custom graphics and storytelling techniques to define our brand.

Before joining HEI, I was lucky enough to work for The Bead Monkey--a Twin Cities staple for crafters--helping to define their brand and deliver spirited content to a lively audience.

BRANDING: THE BEAD MONKEY, INC.

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